By Amir K posted Feburary 25, 2020

Why You Need Video Marketing In 2020 More Than Ever

Video marketing is often said to be the future, well, I have breaking news for you; the future is here. More and more business owners and companies are adopting video marketing in their digital marketing strategy every day. If you have not started promoting your business through videos, you are already late in the game. By 2023, marketers will spend $102.8 billion a year on video ads, making 2020 an important year to ramp up video marketing efforts.

There is no sign of slowing down in video content consumption in the foreseeable future. Last year the average users spent about one hour per day watching online video contents and this year it is predicted to surpass this number considerably. In fact, in 2021 the average person will consume 100 minutes of video content daily. This growth rate is not usual as Zenith reports the online video viewing between 2013 to 2018 grew only 32% per year. In 2019 the average viewer spent about 84 minutes daily watching online video content.

Why You Need Video Marketing In 2020 More Than Ever

As you clearly see the pattern here, the increase in online video viewership displays how the audience prefers to learn and be entertained in the digital age. The popularity of online video, of course, leads to an increase in video ad spend as the businesses find the opportunity to target their potential customers. Last year companies spent $45 billion on online video ads and it is expected to reach $61 billion by 2021 as Zenith forecasts.

Global Online Video Viewing  and Ad Spending Forcast
Online video usage in the United States and Canada - Statistics & Facts

No need to say that online video consumption is perhaps the most popular activity on the internet globally. Advancement in mobile technology and the rise of 4G and 5G networks have made it possible for viewing videos to become a big part of online user experience. A study published on Statistica, shows that 232 million people in 2020 view online videos. As of January 2018 about 83% of Canadian internet users watch online video content on any device. The digital video penetration in the United States from 2013 to 2021 is 83.8% 

Yes, video marketing and video content creation are the most effective way to advertise as recent reports show how big and small businesses are willing to spend more on online video ads and online video content. This is simply due to the popularity and easy consumption of video content. In future posts, we will discuss how the power of video marketing could change the narrative to your advantage and how it could potentially decrease your online ad expenditure for the best result.



About Cinemote Media

Cinemote Media is a full-service advertising agency which strategically grows your business through effective marketing plans and creation of stunning and creative promotional materials. We aim to connect your audience with your brand, your story, your vision and deliver your message to them effectively. Whether you are a one-person, home-based organization or a large corporation, we are willing to work with you within your budget limits.

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